A WooCommerce store for ERA Paints, a US manufacturer of DIY automotive touch-up paint — spray paint, caliper paint, engine paint and 2K clear coat, with color-matching for nearly every vehicle make and model on the market.
- Built a large, make/model-driven product catalog for color-matched paint.
- Built a ‘Find the Perfect Color’ tool: the customer picks their vehicle’s make, model and year, and the system matches it to the correct paint color.
- Built a CSV import pipeline that loads manufacturer color data into a custom lookup table, which the color-matching tool queries behind the scenes.
- Added a how-to guide explaining how customers can find their vehicle’s correct color code by make, model and year.
- Delivered a straightforward checkout built for same/next-day fulfillment.